NRC Bikes is a specialized cycling store that sells bicycles from recognized brands such as Trek, as well as clothing, accessories, equipment and offers technical service, merging the "Nada Rueda Corre" and "Trek Juriquilla" stores to focus on passionate cyclists, offering its own products and the best brands for MTB, road, children and more.

Comprehensive redesign of the Shopify store with a focus on user experience and conversion. A clear navigation architecture was implemented with categorization by product type (bicycles, components, clothing, accessories), advanced filter system by brand, size, discipline and technical specifications. Product sheets were optimized with detailed technical information, sizing charts, selection guides, and high-quality visual content that communicates Trek's premium value. A technical SEO strategy was developed with metadata optimization, semantic URLs, schema markup for products and local business, and content optimized for cycling searches in Mexico. The visual design reinforces the brand's sporty and professional identity, with clear CTAs and an optimized checkout flow for high-ticket conversions. Result: scalable platform that facilitates the search for specialized products and generates trust in cycling buyers.