Master Holder

Web redesign focused on CRO and SEO optimization

SEO and CRO

Master Holder is a Mexican brand originally from Monterrey, creator of the Portacaguamón, an innovative accessory that keeps beer cold for longer through thermal insulation technology. Its products combine functionality, design and an authentically Mexican seal.

MENÚ

The Solution (After) before vs after

The Solution (After)

45%

TechSpecsView

1.9x

ROI

25%

Conversion

18k+

Users

Master Holder

Proyecto

Web redesign focused on CRO and SEO optimization

Servicios

SEO and CRO

Año

2025

Master Holder had an online store that did not clearly communicate the value and innovation of its products or effectively guide the user towards the purchase. The browsing experience and content structure were not optimized for conversion, and there were opportunities for improvement in SEO, limiting organic reach and traffic utilization. Ver antes y despues

"Codefy logró transformar la complejidad de nuestra oferta en una experiencia de compra sencilla y fluida. Por fin tenemos un sitio que refleja fielmente la esencia y personalidad de nuestra marca, facilitando la navegación y el crecimiento de nuestro e-commerce."

CEO

A redesign of the website was carried out focused on UX/UI, CRO and SEO, with the objective of clearly communicating the innovation and functionality of the original loggerhead holder. Site structure and product presentation were optimized to highlight key benefits such as insulation technology, versatility and gift use.

In addition, the purchase flow was improved with more visible calls to action and more intuitive navigation, along with on-page SEO optimizations, allowing for increased organic visibility and improved online store performance.