Hang Ten

UX/UI redesign with CRO and SEO optimization

SEO and CRO

Hang Ten is an international casual clothing brand, recognized for its relaxed style inspired by surf culture and beach lifestyle.

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The Solution (After) before vs after

The Solution (After)

95%

BrandClarity

1.5x

ROI

20%

Conversion

5k+

NewUsers

Hang Ten

Proyecto

UX/UI redesign with CRO and SEO optimization

Servicios

SEO and CRO

Año

2025

The digital platform had a poorly optimized user experience, with confusing navigation and an information architecture that did not effectively guide the user towards conversion. The presentation of content and products did not have a clear visual hierarchy or strategic calls to action, which generated friction in the user journey. In addition, there were areas of opportunity in CRO and SEO, both at the structure and content levels, which limited site performance, organic visibility, and the use of qualified traffic. Ver antes y despues

"Codefy logró transformar la complejidad de nuestra oferta en una experiencia de compra sencilla y fluida. Por fin tenemos un sitio que refleja fielmente la esencia y personalidad de nuestra marca, facilitando la navegación y el crecimiento de nuestro e-commerce."

Daniel

CEO

A comprehensive redesign of the site focused on UX/UI was implemented, reorganizing the information architecture and improving navigation to clearly guide the user throughout the purchasing journey. The visual hierarchy, content presentation and calls to action were optimized to reduce friction and facilitate decision making.

In addition, CRO strategies were applied to optimize key pages and improve conversion, along with an implementation of on-page and technical SEO that strengthened the site structure, performance and organic visibility. The result is a clearer, more functional and results-oriented platform, aligned with the project's growth objectives.