Fresafit

Shopify store redesign with CRO optimization

OPTIMIZATION CRO and SEO

Fresafit is a Mexican brand of high-quality sports clothing and accessories, recognized for its exclusive designs inspired by anime. Their products, made in Mexico with premium materials, are designed to offer performance, durability and style to athletes and training enthusiasts.

MENÚ

The Solution (After) before vs after

The Solution (After)

90%

Storytelling

2.2x

ROI

35%

Conversion

15k+

ActiveUsers

Fresafit

Proyecto

Shopify store redesign with CRO optimization

Servicios

OPTIMIZATION, CRO, and SEO

Año

2025

FresaFit was facing limitations in its Shopify store that were impacting conversion and growth. The navigation and visual architecture did not reflect its premium positioning or highlight its differentiator: exclusive anime-inspired designs. Product and collection pages created friction in the user journey, making product discovery difficult. At a technical level, there were opportunities for improvement in speed, SEO and checkout, in addition to the absence of elements of trust and urgency, which caused cart abandonment and loss of conversions. Ver antes y despues

"Codefy logró transformar la complejidad de nuestra oferta en una experiencia de compra sencilla y fluida. Por fin tenemos un sitio que refleja fielmente la esencia y personalidad de nuestra marca, facilitando la navegación y el crecimiento de nuestro e-commerce."

Armando

CEO

A comprehensive redesign of FresaFit's Shopify store was designed and implemented, focused on three pillars: premium visual identity, conversion optimization (CRO), and seamless user experience. The new visual proposal fuses the dynamism of fitness with anime culture, creating a unique and memorable identity aligned with the brand's positioning.

The site architecture was reorganized with clear navigation and smart collections by category, workout type, and anime-themed collections, making product discovery easier. The product pages were optimized with visual storytelling, highlighting premium materials, Mexican manufacturing, clear size charts and visible reviews.

On a technical level, the site's performance was optimized through image compression, lazy loading and a solid on-page and technical SEO structure. The checkout was redesigned to reduce friction, prioritizing a mobile-first experience and integrating elements of trust and urgency at key points in the funnel.

The result is a store aligned with FresaFit's premium identity, with an optimized experience from start to finish that improves the user journey and maximizes conversion.