The Solution (After)

95%
VisualIdentity
1.8x
BrandReach
28%
Conversion
5k+
NewVisitors

Stranger

Proyecto

UX/UI design focused on a clear, visual experience aligned with the brand's artisanal and contemporary identity.

Servicios

GO LIVE and SEO

Año

2025
Forastero did not have its own website that communicated its value proposition or displayed its catalog of pieces, which limited its digital presence and brand reach. Ver antes y despues
"Codefy logró transformar la complejidad de nuestra oferta en una experiencia de compra sencilla y fluida. Por fin tenemos un sitio que refleja fielmente la esencia y personalidad de nuestra marca, facilitando la navegación y el crecimiento de nuestro e-commerce."
Irving Palomin
Irving Palomin
CEO

before vs after

The Forastero website was designed and developed from scratch, creating a digital experience that reflects the brand's artisanal value and contemporary aesthetic. The project focused on a clean and visual UX/UI design, where each piece of ceramic is the protagonist, using a clear hierarchy of content and a visual narrative consistent with the identity of the studio.

The site was structured with intuitive navigation that makes it easy to discover the catalog by collections, integrating high-quality galleries, clear descriptions and a completely responsive design. These implementations allowed Forastero to have for the first time a solid digital platform, aligned with its value proposition and prepared for the future growth of the brand.

Floating image 1
Floating image 3
Floating image 5