Carnival Lingerie is a Mexican brand specialized in women's lingerie, recognized for offering products that combine design, comfort and fit. Through its online store, the brand seeks to provide a clear and accessible shopping experience for its customers.

Lingerie Carnival had an online store whose user experience and visual structure were not optimized for conversion. The navigation and presentation of products generated friction in the purchasing process, especially in the selection of sizes and models, impacting the conversion rate. In addition, the site presented opportunities for improvement in SEO, both at a technical and content level, which limited its organic visibility. The lack of controlled tests (A/B testing) prevented the validation of improvements in design, copy and calls to action, making it difficult to continuously optimize e-commerce performance. Ver antes y despues